ESKIMO MANIFESTO

XXIn Eskimo Pie Eskimo’s Obscure Mountain Tour, the starring explorer is the Eskimo from Eskimo Pie ice cream. He’s an Eskimo; he’s interested in snow, and he’s big into snow-capped mountains. Like a Magellan probing a parallel universe, he is scouting a commodified version of nature. He is pictured visiting trademark landscapes from other food product labels. All these landscapes feature snow or snowy mountains.

XXIn product branding, mountains conjure ethereal, majestic purity. These commercialized snowscapes square mass-produced foods with idealized visions of untouched nature. The food brand, by extension, is "pure" in the consumer’s imagination.